Nowadays, if you own a website, you are probably familiar with the importance of internet marketing tools. The site may have a professional design, quality product or service, great content, and functionality. However, if the right internet marketing strategies are not correctly used, the site may not be attracting the key to real success, highly targeted traffic. Getting a lot of consistent traffic has very little to do with the website itself but how the site’s owner or webmaster advertises it. Hundreds of thousands of sites compete on the web today, so you must use the most effective internet marketing tools to achieve targeted results.
Many internet marketing tools can be used effectively to increase your website traffic. Simply put, you must find a way to get people to your site. The web’s most popular sites are search engines and portals; therefore, you should focus your internet marketing efforts on the search engine.
SEO MARKETING TOOLS
When surfers browse search engines, they will be more inclined to view a site placed high on the search engine instead of a site with poor search engine placement. With that in mind, you must use the correct internet marketing tools to build a strong (high) search engine ranking. This is where the term Search Engine Optimization is derived from. SEO, as it is commonly called, is a set of methods and tactics aimed at improving your search engine ranking and your site’s visibility in search engine results. Below you can find some of the most well- known and easy to use SEO tools
· Google Analytics
Google Analytics is a free tool that tracks website traffic and audience behavior. It’s free to use, simple to install, and a must-have for SEO marketers.
· Google Search Console
This free Google tool allows you to track how your site is indexed with the Google search engine and identify any errors that could impact your site performance.
· SEMrush
With SEMrush, you can enter a domain and see how well the site ranks for keywords, track backlinks to other sites, and more. You’ll get ten free searches per month without a paid plan.
· BuzzSumo
BuzzSumo allows you to see what content is most shared on social media and find the significant online authorities on those topics. It’s great for planning content and researching competitors.
· Screaming Frog SEO Spider Tool
This free downloadable tool can help you identify issues like broken links and issues with redirects. It’s a time- and headache-saver if you’re trying to improve your search engine ranking and need to find and solve issues quickly.