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Simple Yet Effective Lead Generation Strategies for Small Businesses.

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In today’s world, the survival of any business or website will depend on the owners’ ability to generate a steady stream of targeted leads. Everybody knows that No leads equal No sales. Therefore, Lead Generation is essential to a profitable long-term business.

Hence, If you plan on having continued success with your business, here are some of the best lead generation strategies.



Build a Landing Page

 

Using a landing page is the number one outlet for generating quality leads. Your landing page should consist of a few things. Most importantly, a form will capture the visitors’ contact information so you can follow up with them. Next, you should have some headline that leads into some ad copy that outlines the benefits of your offering. Moreover, your headline must grab your visitors’ attention and keep them reading. Your ad copy should tease the reader enough to get them to fill out their information to continue. It’s always a good idea to redirect your landing page to a relevant offer after filling out the information.

 

 

 Luring Visitors with Incentives

 

Incentives are an excellent way to grab effortless leads. Although your response rate will be lower, you’ll get more leads to make up for it. Write a free report on the offer you are generating leads for. There are many things you can offer for free. Get creative with it!

 

 Split Testing 

 

You should constantly try new things with your landing pages to see what converts and doesn’t. You could lose out on significant profits if you don’t test your landing page. Split testing can be done using special scripts, or you can do it manually.

 

 Promote your landing page with Pay Per Click advertising

 

PPC Advertising is one of the main sources of leads. Thousands of leads have been generated using various PPC Advertising programs. It’s still very inexpensive and very effective. Google AdWords has become crowded and is more competitive than ever. 

 

 

 

Top 5 SEO Marketing Tools

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Nowadays, if you own a website, you are probably familiar with the importance of internet marketing tools. The site may have a professional design, quality product or service, great content, and functionality. However, if the right internet marketing strategies are not correctly used, the site may not be attracting the key to real success, highly targeted traffic. Getting a lot of consistent traffic has very little to do with the website itself but how the site’s owner or webmaster advertises it. Hundreds of thousands of sites compete on the web today, so you must use the most effective internet marketing tools to achieve targeted results.

 

Many internet marketing tools can be used effectively to increase your website traffic. Simply put, you must find a way to get people to your site. The web’s most popular sites are search engines and portals; therefore, you should focus your internet marketing efforts on the search engine

SEO MARKETING TOOLS

When surfers browse search engines, they will be more inclined to view a site placed high on the search engine instead of a site with poor search engine placement. With that in mind, you must use the correct internet marketing tools to build a strong (high) search engine ranking. This is where the term Search Engine Optimization is derived from. SEO, as it is commonly called, is a set of methods and tactics aimed at improving your search engine ranking and your site’s visibility in search engine results. Below you can find some of the most well- known and easy to use SEO tools

·        Google Analytics

Google Analytics is a free tool that tracks website traffic and audience behavior. It’s free to use, simple to install, and a must-have for SEO marketers.

·        Google Search Console

This free Google tool allows you to track how your site is indexed with the Google search engine and identify any errors that could impact your site performance.

·        SEMrush

With SEMrush, you can enter a domain and see how well the site ranks for keywords, track backlinks to other sites, and more. You’ll get ten free searches per month without a paid plan.

·        BuzzSumo

BuzzSumo allows you to see what content is most shared on social media and find the significant online authorities on those topics. It’s great for planning content and researching competitors.

·        Screaming Frog SEO Spider Tool

This free downloadable tool can help you identify issues like broken links and issues with redirects. It’s a time- and headache-saver if you’re trying to improve your search engine ranking and need to find and solve issues quickly.

Secrets of Successful Online Marketing

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Nowadays, Entrepreneurs who do not follow solid business and marketing plans seriously impair their business growth. Yet, the business world is full of secrets that are not secrets at all; they are truths that have been proven to build wealth. Most of us know many secrets for both local and international online marketing. However, consistency, creativity, patience, and knowledge are some necessary skills to succeed. Below you will find some steps and tactics for a successful marketing campaign. 

Steps to Build a Successful Marketing Campaign


Online marketing requires seven building blocks. The very first step is to build a website. Building a website should be viewed as the center of a spider web where people should move toward the center. People rarely make a purchase the first time they visit a website; that is why the website should direct them to a network, which is created to draw them back to the place where they are asked to make a purchase. 

The second part of the marketing campaign is designed to bring readers into the network. This network includes a forum, lenses, and free content articles. The network consists of a blog that offers free content that other web admins can post on their websites. This should also promote a newsletter for your loyal members and consumers. The purpose of the blog and newsletters is to build a mailing list.

A cheaper yet highly efficient way to increase your website’s exposure, and attract your targeted audience, is to use free content articles. Each one of these articles can be written to pre-sell the consumer and encourage them to follow the report from the website to your business’s network. Combining these tools, and updating content weekly, is the formula that has created unmeasured wealth for thousands of Internet businesses. 

Basic Marketing Tactics

Small and medium-sized businesses are more vulnerable to economic and financial issues, and their marketing tactics will inevitably differ from those used by corporate giants. Yet, there are some basic online tactics that anybody could follow:

· Focusing on Local SEO

This tactic helps involve new clients and doesn’t require much time for implementation. We use keywords specific to our local agency – ‘SEO company,’ ‘SEO agency,’ ‘PPC advertising,’ ‘social media marketing agency, etc. It works very well for attracting local clients looking for digital marketing services.

· Making Landing Pages for Each Geographic Area

This strategy helps attract clients from other regions. Create landing pages with relevant content for each particular location. You can use more than one local marketing keyword for each target location.

· Social Media Promotion.

Social Media is excellent for engaging with your clients. You can use Facebook advanced location targeting to post relevant news and updates for each region separately. Also, you can leverage Instagram’s local business profiles. It’s the Instagram feature similar to Google Local Knowledge and Google Maps – a small box with your business information, including your location, working hours, and photos.

Digital Marketing for Small Business: Press Releases Benefits

 

The Internet has grown from a small network of academics needing a way to trade research into a world-spanning, ubiquitous marketplace and repository for nearly every possible kind of information and knowledge. Consequently, how does a small business avoid being washed away in the constant tide of buying, selling, and having an excellent online reputation?

The Internet provides advantages for both customers and proprietors. One can search for precisely what is desired, without the bother of endless phone calls, driving to malls, or poring over mail-order catalogs. The only way to get noticed on the Internet is to have a listing or presence, whether a dedicated website, ads on relevant sites or word-of-mouth. However, an innovative tool for cost-effective marketing for small businesses is called “Press Releases.”

Different Press Releases Services

 

Many press release services are available on the Internet; you can choose whether you like it to be free or paid. Of course, there were lots of differences between those two services. On free press release services, the features are limited. Like on some press release distribution sites, you cannot insert HTML tags, and you cannot upload your images. On the other hand, paid press release services can have your release featured on their site. In short, your report can be more visible. But keep in mind that money alone will not guarantee that your targeted visitors read your press release. It would help if you also had an appealing announcement to attract visitors and readers.

The Importance Of S.E.O

 

Creating a press release for your site is not enough; you have to take another step: publishing your release and getting it read by your targeted readers. Issuing a press release can help your search engine optimization work. By having your link on your release pointing to your site, you can acquire more backlinks and boost your website promotion.

Acquiring backlinks is very important in search engine optimization. The more backlinks you have, the greater the possibility of having a higher page rank in Google. The higher your page rank, the greater the chance of having a higher search position for your particular keyword. The higher your search engine position, the more traffic you get for your site. Remember that most researchers only click those links on the top pages. They wouldn’t waste their time searching on the 100th page. Search engines also rely on backlinks to determine how popular a website is. More websites linking to your site indicate that your site is reliable and offers something valuable to your visitors.

The primary purpose of a press release is to let your products, services, or companies be known. In short, it’s about promotion. Create an appealing and attractive press release and choose a good press release distribution site for better advertising and successful search engine optimization to compete and convert new customers.

HOW TO GET MLM LEAD GENERATION

descarga (1)Lead Generation is essential to a profitable long-term business. Therefore, any local company must learn two main things to ensure organic MLM lead generation. One is how to generate targeted leads, and two is to qualify these leads. Everything will follow if someone can master these two essential functions of proper MLM lead generation. Consequently, people will have a daily flow of targeted leads and prospects hitting their website.

MLM LEAD GENERATION

 

One of the first things to understand about MLM lead generation is that it is all about the numbers. Specifically, the number of qualified people who enter the site. The primary goal is to gain a daily flow of prospects from organic search engine results. Google, Yahoo, and MSN are the most popular search engines. This happens because these search engines have millions, if not billions, of people that enter their sites regularly looking to find information or research topics. With that sort of audience, it simply is not challenging to implement an organic MLM lead generation plan.

MLM LEAD GENERATION PLAN

 

A recent research study showed that only 2% to 4% of people who visit a website would click on a link that generates money for the website owner. As the Internet grows and more and more advertising is thrust upon the Internet community, people are less apt to buy right away. Another interesting fact is that the already-small number shrinks further to .5% for those who will buy a product on the first visit. This is why developing a long-term relationship with a client base over time with a newsletter or magazine will eventually result in a growing business and daily sales. However, most people fail because they see the Internet as a sprint and not a marathon. The Internet is about developing a reputation for quality content and pre-selling and not selling! Therefore, you will start to get results with good content and personality.

Conclusively, the ultimate goal in MLM lead generation is making sales. By making the website search engine friendly and taking the long-term approach, you will gain ground. So many people start their websites and then stop. Significantly few gain the popularity necessary to produce quality MLM lead generation process. Suppose you take a two-year approach to building the same site, adding quality content and making a name for yourself by writing articles and posting responses in high-traffic forums. In that case, you will be blown away within a few months at the traffic your site is generating.

 

The Importance of Using SEO and Article Marketing Together

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Knowing how to use SEO and article marketing together to promote and drive masses of traffic to your website is one of the more important skills you will learn on the internet. Although both of these are compelling tools in their own right, they are an extremely powerful marketing force. Probably THE most powerful combination of marketing techniques online.

Search Engine Optimization:

 

SEO, or search engine optimization, is the collective term for several methods. It can be used to attract search engines to your website and persuade them that your web content is more relevant than others, to the search term used by somebody seeking the information you can provide.

Article Marketing:

 

Article marketing, incorrectly called bum marketing by some people, is a means of expressing the benefits of what you do to others and advertising specific pages on your site. A well-written article can help other people to learn more about your subject. Still, it can also link other pages on your website that can provide further information to anybody who requires it.

 

Article submission should not be an advert but provide more information. It can also advertise your website or individual web pages indirectly through reference to it in the author’s resource box. There is a distinct difference between an advert and advertising, although it is sometimes difficult to distinguish between them. For example, you can be a good advert for your educational system without advertising it. It is a matter of semantics, and semantics is something that you should learn about if you want to be successful in getting good listings on search engines, especially on Google.

 

SEO and Article Marketing Together.

 

The application of SEO and Article Marketing together on the same web page can strongly influence the search engine listing of your page. It is a synergistic effect, and it is essential to understand both to use that effect. That is only possible by becoming familiar with each, not in theory, and not only to their results on each of your website pages but also for your articles.

 

When you write articles for publication or submission to article directories, each article should be written as you would write an individual web page for your site. The article should be able to slot perfectly into your website without seeming out of place and be listed in its own right on Google, Yahoo, and the other search engines and web page on the article directories on which it has been published.

Article Marketing and Search Engine Optimization

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It has become increasingly difficult to get to the top of the major search engines like Google and Yahoo! have changed their criteria for ranking websites. Many old techniques such as metatags and reciprocal links have lost their effectiveness. However, despite these changes, article submission remains one of the most effective ways to gain incoming links that will boost your website’s popularity among the major search engines.

While there are many other aspects to search engine optimization (SEO), article submission can be a cheap and effective way to help you get that coveted spot on the first page of the search engine results for keywords relating to your business. 

First, let’s look at how article marketing works concerning improving SEO. What happens is that every time a link to a business website is published on another website, the popularity with the search engines increases. These are known as backlinks. In every marketing article you submit to an article directory, you can include a resource box with information about your product and a backlink to your website.

So, even by submitting to article directories, you are already increasing the number of backlinks to your website. However, the real value of submitting these articles is that they can be picked up and published anywhere on the web. Every time an article is published, you get another backlink to your website. If your articles are published enough, you could see your search engine page ranking rocket. Bear in mind that your campaign’s effectiveness will depend on where the articles appear. A backlink from a website that itself has a high search engine page ranking will carry more weight than a backlink from a site with a poor ranking.

Keywords vs. quality

Carefully choosing keywords is an essential part of article marketing for several reasons. First, you want your articles to be easily found in article directories. If they remain buried under similar articles, they will never be published on other websites, and your efforts will have been wasted.

Also, you want your articles to get good results on the search engines themselves. If your articles find their way onto the front pages of the search engines, you will increase exposure to your website or product and increase your reputation as an article writer.

However, there is more to successful article marketing than keywords. There has been an ongoing difference of opinion among SEO experts as to whether the quality of articles can be sacrificed for the sake of high keyword density within the text. While it is important to put keywords in the text to help with SEO, quality content is king for article marketing. 

The main aim of article marketing is to get your articles published on as many websites as possible. Quality content is at a premium on the internet, so you will be successful if you provide good reports that people want to read. If you stuff your articles with keywords, websites will not publish them, and readers will rarely read beyond the first paragraph. So, keep keywords to about two per 100 words of text and do not let them disrupt the article’s flow and meaning. 

 Know your neighbor.

 The most successful article marketers are the ones who gain a reputation as experts in their chosen field, so try to find your niche and work to your strengths. You will likely attract readers if you write authoritatively and enthusiastically about a subject you know about.

If, for example, you have a website that sells Mac software, you could write about new releases and trends in this field. However, you could also boost your profile by becoming involved in the general online Mac community by posting on forums or creating your blog. These can provide extra opportunities for creating backlinks and driving traffic to your website, and as you become better known in your field, you will find your articles will be more used more often and more widely. 

New Web 2.0 social bookmarking websites also give article marketers new opportunities for improving SEO and increasing traffic to their website. If you come up with an article you think could be very popular on the web, you could publish it on your website and submit it to websites like Digg and Reddit. If it gains popularity on these sites, it could go viral and bring thousands of hits to your site.

Article marketing offers excellent opportunities to promote your product while improving the SEO of your website. Even if you do not have the time or the will to write articles yourself, you should look into having a freelance writer doing the job for you.

Two Game-Changing Instagram Tips for Small Businesses

 

In record time, Instagram has grown into one of the most popular social media destinations globally. Instagram had close to 1 billion users logging into its social media network every month even before being purchased by Facebook.

Instagram has cultivated a hyper-active platform in a way many other social media networks have failed to do. When it comes to marketing your small business, we’re talking about game-changing stuff here.

It is deceptively simple to get started with Instagram. That can lure people into being lazy with their Instagram marketing strategies, but that’s not somewhere you want to find yourself.

Know Exactly Who You Want to Follow Your Instagram

There is one sure way to kill your Instagram marketing efforts, and this is a step that an overwhelming majority of people getting ready to market on Instagram struggle with. In fact, ignoring this crucial first step will end up costing you.

You cannot find success on any marketing channel until you know exactly what your ideal customer wants and likes most and the kinds of content they engage with. To know that, you have to be very clear on who your perfect customer is. This is the heart and soul of an effective marketing approach and the only way you will be able to hit the ground running on Instagram.

Don’t make the mistake of creating and promoting only the Instagram content that you are most interested in. A lot of the time, you are not the best customer for their products or services.

Instead, create a customer profile that is as detailed as humanly possible. Then and only then will you be able to make the kind of Instagram and other marketing content that truly resonates with your prospective customers.

Check Your Competition on Instagram

Unless you are inventing a never-seen-before product or service, the odds are pretty good that businesses are selling exactly what you have to offer – and they already on Instagram. Find and follow them to get the lay of the land. By watching what they do, you can strategize on ways to do it better.

You have the opportunity to watch the kinds of content that they post, scope out the engagement, and use their efforts to inspire your own Instagram strategies with all the effort of A/B testing on your profile.

It’s really all about finding leverage points and not just throwing any content on Instagram. Look at your competitors and see the kind of content they are sharing, and you’ll get a feel for what your market is interested in.

When you engage with complementary (non-direct competitors) businesses on Instagram, you can offer to create and provide the kind of content they have a history of posting for them to use in exchange for a mention. This lets you piggyback off of their following and jumpstart your success.

Watching competitors and complementary businesses give you valuable insight into what is working so you can find a way to do the same. Probably even more useful is you’ll also see what is not working. The ability to avoid those pitfalls and pivot faster is a clear competitive advantage.

There is value in making sure Instagram is a small part of your marketing and advertising machine. More visual and creative industries get more engagement, more easily within the content creation part of Instagram. But that also means that other sectors are less saturated because they don’t think they can get traction. That leaves an opening for your small business to publish content that gets noticed.

How to Use Instagram to Generate More Leads

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You probably are already using several different social media sites to reach out to your target audience and generate leads. But are you utilizing your Instagram account to generate more leads?

While you may be using the platform to engage with your existing audience, it could end up being an ideal channel for your business to generate more leads.

It takes more than a hashtag and a post here and there to generate leads on Instagram. Like any other marketing, this is going to require some planning.

Generating leads through Instagram will go a lot smoother when built into your overall marketing strategy. Be sure to map out your Instagram campaigns, content, stories, and even hashtags ahead of time to get the most out of your Instagram marketing efforts.

Here are four ways to use your Instagram account to create more leads for your business.

Instagram Lead Generation Ads

People use Instagram to discover things new visions of the things they love. This includes products and services. When you use paid promoted posts, you can reach new people and inspire them to become your next customer.

Instagram lead ads aren’t built for sales conversions but are designed to help your business collect customer information like email addresses, phone numbers, birthdates, and job titles.

You use that information to learn more about customers and improve your marketing. And the best part is that it is simple! You can pay to turn any post into an ad without leaving the Instagram app.

Target and Then Retarget

A huge part of advertising on social media is user targeting. This allows you to get more out of your marketing budget by only enticing the most likely users interested in your products.

When utilizing Instagram ads, you can use Facebook lookalike audiences and pixels to target the right users who have similar attributes to your existing customers. This feature on Instagram allows you to reach potential leads effectively through Instagram’s adverts, ensuring your ads are seen by those users who might be interested in what you have to offer.

Humanize Your Business

Another effective way to use Instagram to generate more leads is by putting a human face on your business. Consumers have grown tired of pushy sales messaging and in-your-face advertising. Instead, they want real interactions and a genuine relationship with your brand. When you take the time to humanize your brand on Instagram, you can win the trust of potential customers, which will increase the likelihood that you can turn them into a lead. Instead of just posting about your products, you can use Instagram to build relationships with your target audience.

Tell Your Fans’ Stories

When you can have your fans backing you up, you can strengthen the authenticity of your business. Plus, when real people are vouching for you, you have a much better chance of building trust with a new audience. This allows you to eventually draw in the new users and turn them into potential customers.

To generate more leads, use your Instagram account to tell real stories of existing customers and how your business has made a real difference in their lives. Using fan stories is an effective advertisement that provides a more genuine and human touch.

Most small businesses don’t think of Instagram when it comes to lead generation. But with over 1 billion active monthly users on Instagram, no matter your niche, you’ll probably see some benefit from Instagram marketing.

There are plenty of ways that you can use Instagram to attract high-quality leads for your business. Implementing these three tips in your overall Instagram marketing campaign will help you gain new audiences and generate more leads.

Website and SEO Checklist for Small Business Inbound Marketing

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Inbound marketing uses online channels to distribute useful and engaging content that attracts prospects while building trust with customers in your sales funnel.

With inbound marketing, you position yourself to get found by people already learning about and shopping for the very thing you are selling. To leverage these opportunities, you need to set up your website as a content hub optimized for both search engines and the future customers who use them.

Inbound Website and Content Management

Consistently adding new content to your website is a critical component of any inbound marketing plan. The more content you publish on your website, you’ll get more pages indexed by search engines for a wider set of keywords, and you increase the opportunities for your business to be found online.

To make it simple to publish all your content, your website should be built using a content managing system (CMS) that allows you to easily add new content such as landing pages, static web pages, and blog posts. With that in place, you’ll want to do three things before you get started:

1. Review your website.

  • Do you know how to add web pages and blog posts?
  • Do you have a system in place for collecting email subscribers?

2. Look at your top three competitors’ websites.

  • Are there any pages you should add?
  • Are there blog topics that you should cover?
  • Are there offers, lead magnets, or content types customers like?

3. Look at the list below to identify what you can add to build more pages on your website.

  • Resources
  • Locations/Areas Served
  • About Page
  • Management Team/Employee Spotlight
  • Jobs/Careers
  • Customer Reviews/Testimonials
  • Partners
  • Services/Products

Improving your website structure and publishing content people can use to help make their buying decisions creates a strong foundation to support not just your inbound marketing campaigns but also SEO and paid marketing.

Content Upgrades and Inbound Leads

While adding new web pages to your site and consistently blogging attracts more traffic to your site, inbound marketing looks at doing more with content to convert visitors into leads. You’ll want to create some upgraded content that meets the needs of consumers who want quick, useful, and engaging answers to their problems. Examples of upgraded content are lead magnets, how-to videos, checklists, reports, and ebooks.

You may already have enough content and know-how at your disposal to create upgraded content on your website or in the form of a video-happy employee who can record short videos. Whether you create it yourself or outsource content creation, upgraded content and lead magnets are great ways to convert the traffic you’ve earned into leads. You boldly offer visitors something of value (your upgraded content) in exchange for their contact information on your web pages, in blog posts, and on landing pages.

Search Engine Optimization Checklist for Inbound Marketing

As a refresher for your inbound marketing learning, remember there are two main parts to search engine optimization: On-page SEO that happens on your website and Off-page SEO where you get other websites to trust and link to your website (backlinks).

Here’s a simplified SEO checklist to get your website ranking higher in search engine results:

On-Page SEO

  1. Keywords are used in the page title, headings, anchor text, alt text, and body copy on all pages and blog posts.
  2. Titles are unique on every page and 70 characters or less.
  3. Your meta-description tag should be 150 characters or less and contain descriptive text with keyword phrases embedded. (Not the first 150 words of your content)
  4. Use keywords in the link text, especially to link to pages on your own website.

Off-Page SEO

  1. Make sure Google is indexing all of your web pages.
  2. List your website in free online directories such as Yelp, Yellow Pages, “best of” listings, and industry-specific online websites and directories.
  3. Organizational links like .org and .edu are considered to have greater value, so get listed on a chamber of commerce and other .org and .edu websites where you can.
  4. Partner link by exchanging links on your website with complementary (not competitive) business partners by creating resources people want to share.
  5. Create and optimize your social media accounts and review site business listings to point back to your website to create links from high authority websites.

Inbound marketing starts with providing valuable content and resources online. Whether your website traffic is a visitor, lead, or existing customer, you can become and remain a trusted resource and service provider.