Top 3 Free Search Engine Marketing Tools

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There are dozens of online tools available to help you manage paid search ads and optimize campaigns. The best tools allow you to research keywords, set a budget, create copy, run paid ad campaigns, automate bidding, and analyze results with ease.

When done properly, search engine marketing brings your target audience to your website and is a necessity for keywords where you are not likely to rank high organic results with SEO.

SEM Tools for Managing Paid Search Ads

The most widely used SEM software includes free tools offered by search engines such as Google Ads and Microsoft Advertising (formerly Bing Ads). But there are also many cross-channel campaign management tools that have the capability to manage paid search, social, and display ads. You’ll also find that many SEO tools have features for managing paid search ads or integrate with first-party tools like AdWords.

Some SEM tools also offer competitive analysis that will show you what search terms your competitors are bidding on. Besides the obvious benefit of seeing what is working for top-ranked competitors, competitive intelligence also helps you identify missed opportunities to increase your visibility in search.

3 Top Search Engine Marketing Tools

1. Google Ads Tools – Free with Account

Google Ads (formerly AdWords) is Google’s pay-per-click online advertising program. With the Google Ads platform, you get a comprehensive set of tools to create and manage SEM campaigns, from setting your budget and choosing where your ads appear in search listings to designing ads and keyword research.

Ad costs are run off the budget you set, ensuring you never spend more than you budgeted for. Plus, there are no monthly or yearly contracts which means you can adjust your ad budget or completely pause your ads whenever you want. Pay Google only when someone clicks on an ad to visit your website or call your business.

Google Ads tools include:

  • Account management tools
  • Ads Editor
  • Google Web Designer – an editor for HTML5 ads on Google Display Network
  • Ad targeting tools
  • Keyword tools to uncover the most effective keywords.
  • Placement refinement tools
  • Bid and budget management tools
  • Ad Customizer tools that adapt ad text based on the user search query
  • Troubleshooting tools help solve account issues

2. Microsoft Advertising Tools – Free with Account

Microsoft Advertising (formerly Bing Ads) is Microsoft’s search engine marketing and advertising platform that works Bing’s ad network. Like Google Ads, you get analytics and a management dashboard for running pay-per-click campaigns.

Not only can you do paid search ads, but you’ll also have access to the Microsoft Search Network to reach customers globally or locally. While Google is the king of search, the Microsoft Search Network holds a healthy 37% share of the U.S. desktop search market. Microsoft Advertising also makes it easy to import your Google Ads campaigns if you want to make the switch or use both platforms.

Microsoft Advertising tools include:

  • Editor (desktop) to create and manage ads
  • Microsoft Advertising Intelligence for research
  • Keyword planner
  • Ad preview tool
  • Campaign experiment tool
  • Microsoft Advertising scripts tool
  • Competition tool for actionable competitive recommendations

3. WordStream Google Ads Performer Grader – Free in exchange for email address

The Google Ads Performer Grader from WordStream gives you a report that details 17 key stats that reveal how your ads are really performing. With this assessment, you get insights and actionable next steps for each category. An overall account grade lets you know what’s working and where you need to get to work.

Why is a third-party giving you this free tool for Google Ads? WordStream is an industry leader in digital marketing and provides several paid services, including SEM, so giving them your email address is the small price you pay for such a useful tool.

Managing Your Own SEM Campaigns

If you have a website and a credit card, you can run search engine marketing on major platforms. Each platform provides detailed instructions on how to manage and optimize your campaigns, but the learning curve is a steep and hard climb. This leads many businesses to look for help in managing their SEM campaigns.

Luckily, easy budget control mitigates much of the risk surrounding getting started, testing out different keywords, targets, and ads to grow your website traffic fast. Whether you manage your own campaigns or outsource, paid search marketing stands out as one of the best ways to grow your business.

Free Tools to Improve Your SEO – Small Business Search Engine Optimization

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Every small business is hoping to be found online first, but you’ll need to use search engine optimization (SEO) to increase your online visibility. A professional website and quality content won’t matter if you aren’t using SEO to drive traffic to your web pages.

To raise your ranking in organic search results, you can outsource or hire professional SEO consultants for hands-free and faster results. But if you’re looking to handle some optimization on your own, here is a list of free SEO tools you could use to optimize your website.

Free Tools to Improve Website SEO

Google Trends

Google Trends is an online tool that organizes search information from around the world, making it universally accessible and useful to anyone with an internet connection. It can be used for comparative keyword research but helps discover spikes and dips in keyword search volume. With Google Trends, you get keyword-related data like search volume and geographic data about search engine users.

WEBSITE: Google Trends

Answer The Public

The world has questions, billions of questions, and they are hitting their favorite search bar to find the answer. Answer the Public you can generate exhaustive lists of questions from keywords and phrases so you can answer those questions and show up in search. This tool catalogs autocomplete data from search engines so it can give you every useful phrase and question people are asking about a specific keyword. That’s real-world, fresh consumer insight to help you create relevant and helpful content.

WEBSITE: Answer The Public

Link Miner

Link Miner is a free Chrome extension that finds broken links on a page and displays basic link metrics as you search Google. Make faster and smarter decisions with even more information on the links you’re checking. With the latest update, you can toggle the Link Miner on Google’s search result pages to get link metrics on each result without having to click through and open that page.

WEBSITE: LinkMiner

Keyword Surfer

Keyword Surfer is a free Google Chrome SEO extension that shows search data and performs keyword research in your browser. You’ll get the monthly search volume, keywords suggestions, visibility metrics, and related searches for any search query. Directly in Google Search Results, without logging into any application. You can also analyze search volume for phrases Keyword Surfer shows as relevant. This way, you can discover other valuable search terms related to your keyword.

WEBSITE: Keyword Surfer

Screaming Frog

The Screaming Frog SEO Spider is a website crawler that helps you improve onsite SEO by extracting data & auditing for common SEO issues. Download & crawl 500 URLs for free, or you can pay to remove the limit and access advanced features. With the free version, you get the broken link finder, errors and redirects, page analysis, title and metadata breakdown, and a review of meta robots and directives. It’s also free to audit hreflang attributes, discover exact duplicate pages, and generate XML sitemaps.

WEBSITE: Screaming Frog

Bing Webmaster

There is a lot of focus on Google’s Search Console, and that makes a lot of sense. Google is the ruler of the search kingdom. But don’t sleep on Bing Webmaster Tools. You’ll miss out on some useful SEO insights from Bing’s reports and diagnostics. The site configuration area lets you view data on XML sitemaps, submitted URLs, crawling, and blocked URLs. You can even verify ownership, disavow links, and list your social media profiles for a better understanding of your complete web presence.

WEBSITE: Bing Webmaster Tools

Google Review Link Generator

Reviews are a heavy-duty search ranking factor, especially for local businesses. When you want to give customers a direct, one-click URL to leave a Google Review, you can use the Google Review Link Generator from the folks over at Whitespark to create a link. Then you can distribute over email, social media message, or even text message. Yes, there is a way to do this from your Google My Business account, but this is way easier. Enter your business and copy the link generated. Done.

WEBSITE: Google Review Link Generator

Small SEO Tools

Small SEO Tools is an oldie-but-goodie site made up of over 100 SEO separate to perform specific tasks (thus the “small” tools name). It doesn’t look like much when you first click-through and see “Text Content Tools,” but scroll down and scroll down some more and keep scrolling, and you’ll find useful tools for keywords, image editing, backlinks, Website SEO Score checker, robots.txt generator, domain tools, meta tag tools, and so much more.

WEBSITE: Small SEO Tools

There are hundreds of free tools online that can help you with your SEO, but we wanted to give you the most useful and well-tested free SEO tools. Trust that SEO professionals highly recommend these tools to provide actionable data for free – no fake-out trials here.

Faster Site Loading – Small Business SEO

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How fast your site loads is a key ranking factor to Google, so optimizing for speedier site loading is necessary for small and local businesses that want to rank higher in search. Page speed is a big ranking factor for mobile searches. Over two years ago, Google released the Speed Update, establishing page loading speed as a full-fledged ranking factor for mobile search results. So faster is officially better.

Faster Site Loading for Better Small Business SEO

It does not just search engines that care about how fast your website loads. Mobile users aren’t happy with slow-loading websites, and 40% of mobile users are reported to leave a page if it doesn’t load in 3 seconds. With page speed being so important, we want to give you some tips on how to get faster site loading times for your business website.

Test Your Page Speed

First things first, you can start by testing your page speed by using Google’s PageSpeed Insights. Put in your website URL, and you’ll get an estimation of your page speed. As a rule of thumb, if your Page Speed is not great and the Optimization score is under 70, you need to improve to give users a faster website.

GTmetrix also provides a free page speed tool that shows you how your site performs. You’ll see why it is slow and uncover areas where you can optimize to increase loading speed. What is different about GTmetrix compared to Google’s page speed tool is you can test your page in other countries, on different browsers, and at various connection speeds.

No matter what tool you use, your page speed report will detail exactly what is slowing down your website from loading fast. With this information, you can create a plan with the recommendations below.

Optimize Images

High-quality images are attractive to both search engines and the actual humans who visit your website. Unfortunately, better-quality images usually mean larger image files. You’ll want to use a PNG or JPG image file for your website: PNGs are better for graphics, and JPGs are better for actual photos.

The important tip here for speeding up your website is to compress these files. You want to find a compression tool that gives you a balance of quality and size BEFORE uploading your image to the media library. You can use tools like TinyPNG or Optimizilla to shrink or compress your images without sacrificing quality.

While you’re on your website dealing with images, go ahead and clear out your media library of unused photos. No reason to take up space by using your website as a filing system for all your images.

Reduce the size of HTML, CSS, and JavaScript Files

Use software like Gzip to reduce the size of the HTML, CSS, and JavaScript files used to make your website. If any of these files are over 150 bytes, you’re going to want to compress them for faster loading times.

At the same time, you’ll want to remove spaces, commas, and other unnecessary characters from your code of optimal performance and smaller files. Use tools like Google recommended CSSNano or UglifyJS to optimize your code.

If these files are slowing down your website, you’ll see a dramatic improvement in your page speed with these two tweaks.

Use Fewer Redirects

You’re doing the right thing by sending users to the right page when they end up in no-mans-land on your website, but website visitors face additional waiting time because the HTTP request-response needs to happen to get them there. Don’t rely on redirects to fix your site structure and user flow. Build it right from the start.

Set Browser Caching Limits

Your site users love that when they come back to your website, the browser has cached all this stylesheet and image information, so the browser doesn’t have to reload the entire page every single time. But if it has been over a year since they have been on your website, they’ll have to suffer through it because you’re going to set an expiration on your cache to at most one year.

With a tool like YSlow, you can set your “expires” header for how long you want information cached (again… suggesting not more than a year).

All of these tips have benefits beyond page loading speed. With these optimizations across your website, you’ll be able to create backups faster, use less bandwidth on networks and browsers, and use up less storage space on your server.

 

Steps to Better Mobile Marketing for Small Businesses

BLOG 2 Steps to Better Mobile Marketing

Mobile marketing is approaching your target customer base on their smartphones, tablets, and other mobile devices. Your business could be reaching new customers through SMS text messages, emails, social media, or even your website.

To succeed in mobile marketing, these key factors have to be in play:

  • You’re using the mobile apps and platforms your customers use
  • You’re creating mobile-friendly and search engine optimized content
  • You’re marketing with your customers’ mobile habits in mind

4 Steps to Better Mobile Marketing

Businesses like yours have been using mobile marketing for years to reach customers, and you don’t want to be left behind. We’d love to help you with your mobile marketing needs, but if you’re going to do it yourself, make sure you pay attention to these four steps for better mobile marketing.

1. Keep It Simple

When creating your mobile marketing strategy, you won’t need to learn or execute many new marketing tactics. Mobile strategies can follow your current marketing plans. You must just adapt your content to be viewed and engaged with on mobile devices while providing a practical benefit for a mobile user.

Today, the cost of deploying your mobile marketing campaigns has been reduced as more providers and platforms are battling for a chunk of your marketing budget. App and Search advertising costs remain low (even during the pandemic). And the affordability of turnkey platforms used for SMS marketing and the cost of text messages dropping drastically means more exposure for your marketing dollars – with even lower rates possible for larger campaigns.

2. Have an Actionable Plan

What’s the difference between a plan and an actionable plan? Your list of mobile marketing ideas isn’t much of a plan if you never act on it. With a detailed action plan that includes activities, who is responsible for them and deadlines, you’ll have an actionable mobile marketing plan that gets done and gets results. Ensure that your marketing plan includes adequate budgeting of time and expenses to get the best return on investment from your efforts.

3. Hyper-Target Your Audience

You can now use mobile marketing to target small and very specific segments of the population rather than wide bands of consumers. Location-based targeting uses real-time geographical data from a user’s mobile device to provide information used in selecting who sees your mobile promotions.

With mobile marketing, you can even use a device’s location data to send alerts to users within a specific area about offers from your business relevant to their location. When you drill down to a targeted niche demographic in the market you sell to, you can run mobile marketing campaigns that cost less and bring better results.

4. Launch Fast and Use Analytics to Optimize

Technology makes launching new digital marketing campaigns a very quick process compared to traditional marketing tactics. Once you take the time to create your mobile marketing strategy, your ads and promotions could begin to show on customers’ mobile devices the same day.

Insights and analytics from your new campaigns quickly inform you of what’s working and what’s not. Keep a sharp eye on your return on investment when spending your marketing dollars in the fast-paced mobile marketing sector. Analyze your current mobile marketing plan’s effectiveness and quickly make adjustments to optimize campaigns and avoid wasting money.

While moving some of your small business budget towards mobile marketing might seem like a gamble, keep in mind that your customers are becoming less and less responsive to the traditional marketing tactics you’re used to.

TV ads, billboards, mailers, and even emails are being ignored as more consumers trust that their phones will give them everything they need to do anything they want. Isn’t it time you tried something new that reaches customers where they live? You’ll find that mobile marketing could be incredibly rewarding for your small business.

Why Your Small Business Need Mobile Marketing

 

Why should all small and local businesses consider adding mobile marketing to their 2021 marketing mix? Because mobile devices are where your customers are spending a large majority of their day.

With today’s technology, you can accomplish most of the same things on your mobile device that you can on your desktop. But, because of the size and ease of use, many people spend more time on their smartphones and tablets than on their computers.

You’ve seen the mobile marketing efforts of other companies show up on your phone. They are the ads and promotions that pop up on Facebook, when you’re doing a local search or using your favorite apps. Your business could show up the same way for prospective customers.

Why Does Your Business Need Mobile Marketing?

Getting your business name, products, services, and offers in front of customers who are constantly tethered to their mobile devices opens up a landscape of huge opportunities. With mobile marketing you can reach your past and future customers on their smartphones, tablets, and other mobile devices.

There are several ways to use mobile marketing to grow your business:

  • Build a Mobile-Ready Website
  • Text Marketing (SMS or Push Notifications)
  • Mobile Search Marketing
  • Social Media Message Marketing & Chatbots
  • Mobile Coupons and Ads
  • In-App or In-Game Marketing
  • Location-Based Marketing

If you’ve done any digital marketing for your business before, you’ll appreciate the many benefits of mobile marketing. Its cost-effectiveness is one of the main reasons so many businesses invest heavily in mobile marketing.

Mobile-search ads are cheaper and targeted to interested users in a specific area where print ads are more expensive and promise blanket coverage of an area. Radio and television ads require writing and production where scripting and sending a promotional text message could take less than a minute at a fraction (of a fraction) of the cost.

In addition, mobile marketing is easy to track, reaches a broader but more targeted audience, and improve your customer’s experience (because they LOVE using their phones to get things done). And you can reach more customers faster and easier than with traditional marketing, whether you create your mobile marketing strategy yourself or get the help of a digital marketing agency to build, optimize, and track your mobile marketing campaigns.

Why is Mobile Marketing So Important?

Besides the great conversion rates and cost-effective campaigns, mobile marketing provides long-lasting, more personalized, and interactive connections with your customers. This is the engagement that consumers are craving right now.

The latest statistics show a growing upward trend in the use and effectiveness of mobile marketing:

  • Over 80% of internet users are surfing the web on mobile phones. (Smart Insights)
  • 80% of smartphone users will buy from companies with mobile sites and apps that are easy to navigate. (Aum)
  • When searching on mobile, 96 percent of people use Google. (WebFX)
  • People spend around 5 hours a day on their smartphones. (Blue Corona)
  • 77% of adults in America own a smartphone. (Pew Research)
  • 70% of web traffic comes from mobile phones. (Blue Corona)
  • 51% of smartphone users find new brands and products via their devices. (Front Burner Marketing)
  • Global in-app ad spend will reach $201 billion in 2021. (WebsiteBuilder)
  • In 2018, 63% of all retail website visits came from smartphones. (SWEOR)
  • 1 out of every 4 people aged 16-24 uses voice search on mobile. (TechJury)
  • 52.2 percent of all website traffic is generated from mobile phones. (Statista)
  • 75% of Americans admit to bringing their phone to the bathroom. (Digiday)
  • The Ericsson Mobility Report is predicting a 25% increase in mobile traffic by 2025. (Ericsson)

Businesses like yours have been using mobile marketing for years to reach customers, and you don’t want to be left behind. Technology makes launching new digital marketing campaigns a very quick process compared to traditional marketing tactics. Once you take the time to create your mobile marketing strategy, your ads and promotions could begin to show on customers’ mobile devices the same day.

Contact us to learn more about how to leverage digital marketing to grow your business.

Testing Facebook Ads for Faster Optimization

 

Setting up a Facebook ad campaign involves setting several variables. A/B testing your Facebook ads allows you to isolate and compare this multitude of ad variables’ performance so you can adjust your campaigns accordingly. 

A/B Testing Facebook Ads for Faster Optimization

Want to take the guesswork out of creating higher-performing Facebook ads?

Ready to ditch poor-performing ads that don’t convert and drain your budget?

Want to make faster, result-driven optimizations to your Facebook ad campaigns?

A/B testing (also sometimes called split testing) is what you need.

Testing your ads lets you quickly and easily compare ad assets such as images and copy to identify what engages your audience. You’ll know which images, calls to action buttons, and videos influence the most interaction with your ads.

Does your ad work better in Facebook Stories or the Facebook Feed? You’ll be able to find out which ad placement and platforms (Facebook or Instagram) are best for your business with A/B testing.

When you continue to test your ads, you’ll develop deep insight into which combination of variables in your ads and campaigns works best for you.

What Is A/B Testing?

A/B testing isolates two or more ad elements and tests them against each other to identify the best converting ad. This usually means making a noticeable change to images, copy, placement, calls to action, and other variables to see which perform better in comparison.

For example, you could A/B test a color image against a black and white image across different but similar Facebook audiences. Now you can quickly and easily measure the results of the two images side by side.

Like an A/B test, split testing lets you create multiple ad sets, then you can test them against each other. A split test divides your audience into random, non-overlapping groups. This randomization helps make sure other factors won’t skew the results.

Each of your test groups receives ad sets that are identical in every way aside from the variable you’ve chosen. The variables can be a creative audience, delivery optimization, and placement.

Facebook measures each ad set’s performance against your campaign objective and the best ad set that performs the best wins. You receive a notification about the winner after the test ends. You can now leverage this new insight to improve your ad strategy and design better-performing ads for your next campaign.

Facebook A/B Test Types

Facebook gives you a bunch of ways to create A/B tests. Which one you pick depends on the variables you’re trying to test and where you start designing your A/B test.

Most will want to create an A/B test with the Facebook “Ads Manager” toolbar, where you can use an existing ad campaign or ad set as a template for your test. To A/B test in the Ads Manager toolbar, follow these steps:

  1. Go to the Ads Manager main table, where you will see a list of all of your available ads, campaigns, and ad sets.
  2. Check the box left of the campaigns or ad sets you want to use in your A/B test.
  3. From the toolbar, click the “A/B Test” button.
  4. Select a variable for testing and follow the on-screen instructions.

With the “Experiments” tool, you can create or duplicate ads, which is useful when you want to finetune your ad campaigns before starting or using several existing ad campaigns for your test.

You can also choose to run A/B tests when you create a new ad campaign or duplicate existing campaigns to make quick changes to existing campaigns and see which one performs better. Duplicating an ad or ad set (as opposed to a whole campaign) allows you to choose a variable, and then Facebook walks you through the kinds of changes you can create.

No matter which type of test you run, all A/B tests use the same underlying technology to compare a different creative, audience, or placement and then make all test results available under “Experiments” once tests are finished.

Benefits of A/B Testing Facebook Ads

Get rid of the guesswork and make informed marketing decisions knowing what works best and what doesn’t work at all. Your results are both credible and tangible, enabling you to pivot and make improvements to reach your conversion goals quickly.

A/B testing also puts you in a position to learn what motivates your audience to follow your ads’ call to action. This is information provides a proven set of best practices to apply to all future ads, no matter the objective.

Creating Better Facebook Ads For this 2021

Whether you are a seasoned veteran or working with Facebook ads is new to you, you’ll need to know how to create better Facebook ads in 2021. In an industry as quick-changing as online advertising, you want to stay up on the best practices for the advertising platforms that give you the best return on your investment.

There is a wide range of advertising options on Facebook, and whether you DIY or work with an agency to run your ad campaigns, it works the same:

  • You choose an objective.
  • Decide where you want your ads to run on the page.
  • Create your ad.
  • Set your budget.
  • Start your ad campaign.
  • Measure, manage, and adjust.

In no time at all, you can see your ad popping up on people’s Facebook scrolls, so you’ll want to make sure you know how to create the best ads possible.

Facebook Ad Best Practices for 2021

In a June 2020 report published by Statista.com, they found that during a March 2020 survey of social media users at the beginning of the pandemic, 63 percent of respondents said that if they were confined to their homes as a result of COVID-19, they would use Facebook more during that period. No surprise, Facebook has seen a marked increase in usage, which means more eyes on ads, which means more competition for ad space.

Increased competition for Facebook ads emphasizes the importance of creating better ads to give Facebook quality ads they want to show to and increase conversions when your ads do show. Follow these best practices to beat out the competition.

Present the Right Offers to Improve Conversions

Focus on creating the best offer possible for your target market. The right offers creates a desire to buy within your chosen audience. People aren’t looking for ads. If you’re going to distract them from their purpose of being on Facebook, you have to provide offers to solve a problem in their lives. It should be so valuable your potential customers can’t pass it up.

To create an irresistible offer, you need to have a deep understanding of your customers’ needs and pain points. Paying for ads when you don’t know what your customers want is a waste of money. Even if you know your customers need your products or services, figuring out how to present your ad offer as something they want is how you get people to click on your ads.

Get More Clicks with Engaging Images

If you want to engage Facebook users, you have to show something interesting for them to look at. Images are the main element in an ad, and the only way to catch the eye of someone online is to stand out with an image that draws the eye to your ad.

The Facebook ad platform is huge, and there several locations for your ad to show up and attract clicks:

  • Facebook Feed
  • Facebook Carousel
  • Facebook Right Column
  • Facebook In-stream Video
  • Facebook Marketplace
  • Facebook Instant Articles
  • Facebook Stories
  • Facebook Collection

Each ad type has very specific image size specifications but remember that Facebook wants your ad to succeed (because then you buy more ads – GENIUS). Closely follow the image specifications to optimize your ad for the best results.

So, the takeaway here is that with Facebook ads, the image is more important than the copy and the biggest influencer on your ad’s performance.

Improve Your Ad Copy

While ads should be eye-catching, no image can close a sale as words can. And ultimately, you are paying for Facebook ads to create sales. The wording of ads and how written content is structured are the biggest factors for increasing your conversion rate.

Suppose you are not experienced at effective copywriting. In that case, you’ll want to learn the basics or turn to a professional to ensure your attracting and converting pre-qualified leads that understand the benefits of your offer and your products. Even small but purposeful changes to the copy of your ads and sales funnels can reap monumental results.

Stand Out and Follow Through on Unique Promises

With even more people spending even more time on the internet, the ad market is overcrowded with similar businesses showing the same ads. You need to stand out with unique promises to your customers and follow through, so your reputation sells for you.

Facebook users could see hundreds of ads a day – all with big promises they don’t believe. You’ll want a unique hook that persuades viewers of your ads to click through and get more information. Offer something your customers have never seen before to convince even the most jaded viewer that your offer is worth exploring. To do this, you need to know your ideal customer, their pain points, and what they want.

Remember, you know your business and products and have a good idea of what consumers needs, but sometimes that doesn’t match up with what they want. You create a smoother path to the sale when you cater your images, messaging, and offers to what they want (which may not necessarily be what you think they need).

Using Your Website For Lead Generation

The growth of any business can be predicted by the owner’s ability to generate a steady stream of quality leads. For many small businesses when there are no leads, there are few new customers and no business growth.

Your business website is not only your online business card but also a powerful lead generation tool. Make sure your website is set up to collect new leads.

Local Lead Generation from Your Website

First, you’ll want to look at your website analytics. You need to know what kind of traffic you’re currently getting. You’ll want to see how many people are coming and how long they stick around before clicking to another website. Most importantly, you want to know if they are engaging with your website by opting-in, leaving feedback, clicking links, or taking surveys.

Use that information to understand how users travel your website and how to get the most out of your lead generation efforts.

  • Search Engine Optimization

If your traffic is too low to get good analytics (because of so little data), start focusing on creating web pages and blog content that is properly optimized to increase your business website visibility online and attract more traffic. This is so important to your business’s health and future growth that you should consider hiring a professional who specialized in Search Engine Optimization to ensure your website and its content is attractive to search engines and search engine users.

  • Make it Mobile-Friendly

Many consumers exclusively check out businesses on their mobile devices. We want to make decisions on the go, and that includes purchasing decisions. If potential customers are checking out your business on their mobile devices, your website MUST be mobile-ready.

Google has prioritized mobile-friendliness and speed as ranking factors in search results, so it’s not optional for any business website. Not only does mobile-friendliness help your SEO, but no matter how a potential customer found your site, they want to navigate and view the information they are looking for easily.

  • Pop-Ups

Popups are used so frequently for lead generation because they work! With unmatched versatility, popups can be used in dozens of ways and triggered by a multitude of different user actions.

Here are just a few of the ways a visitor on your website can trigger a popup:

  • Entry popups appear when a viewer lands on or opens a page.
  • Click popups open when a user clicks a specified link.
  • Timed popups are triggered when a visitor has been on the page for a set amount of time.
  • Scroll popups appear when the visitor has scrolled down a certain percentage of the page they’re on.
  • Exit popups are triggered when a visitor’s mouse leaves the window.

Local lead generation benefits from any of these popups because they all encourage website visitors to give you the information you can use to contact them. Entry popups allow you to offer something valuable enough to exchange for contact information. Similarly, exit popups give you an opportunity to provide something that will make the visitor stick around for a little longer, like a Lead Magnet.

  • Lead Magnet

Not every website visitor is looking to contact you for a sales talk. Most are searching for more information. A lead magnet is a perfect resource for lead generation. Lead magnets provide prospects with more information, demonstrate your expertise, and gather contact information on leads who have displayed an interest in the topics you covered in the lead magnet.

Your lead magnet’s topic also serves as a pre-qualifier for leads who might be open to the solutions you provide – putting a website visitor a step closer to being your next customer.

Whether it is a banner, popup, or inside a blog post, offering a quality and highly relevant lead magnet in exchange for an email address is a lead generation machine you need on your website.

  • Testimonials, Reviews, and Call to Action

Build trust and credibility with website visitors by displaying customer reviews and testimonials prominently on your website. The high praise of other customers remains a huge influence on the buying decisions of future customers.

Take advantage of that five-star glow by including a clear call-to-action close to reviews asking visitors to do something (opt-in, download, visit) that moves them from unknown website prospects to engaged and interested leads. Make it very obvious what your website visitors should do next to get closer to solving their problem.

BLOG 2 – Using Your Website for Lead

The growth of any business can be predicted by the owner’s ability to generate a steady stream of quality leads. For many small businesses when there are no leads, there are few new customers and no business growth.

Your business website is not only your online business card, but also a powerful lead generation tool. Make sure you website is set up to collect new leads.

Local Lead Generation from Your Website

First, you’ll want to look at your website analytics. You need to know what kind of traffic you’re currently getting. You’ll want to see how many people are coming and how long they stick around before clicking to another website. Most importantly, you want to know if they are engaging with your website by opting-in, leaving feedback, clicking links, or taking surveys.

Use that information to understand how users travel your website and how to get the most out of your lead generation efforts.

  • Search Engine Optimization

If your traffic is too low to get good analytics (because of so little data), start focusing on creating web pages and blog content that is properly optimized to increase your business website visibility online and attract more traffic. This is so important to your business’s health and future growth that you should consider hiring a professional who specialized in Search Engine Optimization to ensure your website and its content is attractive to search engines and search engine users.

  • Make it Mobile-Friendly

Many consumers exclusively check out businesses on their mobile devices. We want to make decisions on the go, and that includes purchasing decisions. If potential customers are checking out your business on their mobile devices, your website MUST be mobile-ready.

Google has prioritized mobile-friendliness and speed as ranking factors in search results, so it’s not optional for any business website. Not only does mobile-friendliness help your SEO, but no matter how a potential customer found your site, they want to navigate and view the information they are looking for easily.

  • Pop-Ups

Popups are used so frequently for lead generation because they work! With unmatched versatility, popups can be used dozens of ways and triggered by a multitude of different user actions.

Here are just a few of the ways a visitor on your website can trigger a popup:

  • Entry popups appear when a viewer lands on or opens a page.
  • Click popups open when a user clicks a specified link.
  • Timed popups are triggered when a visitor has been on the page for a set amount of time.
  • Scroll popups appear when the visitor has scrolled down a certain percentage of the page they’re on.
  • Exit popups are triggered when a visitor’s mouse leaves the window.

Local lead generation benefits from any of these popups because they all encourage website visitors to give you information you can use to contact them. Entry popups allow you to offer something valuable enough to exchange for contact information. Similarly, exit popups give you an opportunity to provide something that will make the visitor stick around for a little longer, like a Lead Magnet.

  • Lead Magnet

Not every website visitor is looking to contact you for a sales talk. Most are searching for more information. A lead magnet is a perfect resource for lead generation. Lead magnets provide prospects with more information, demonstrate your expertise, and gather contact information on leads who have displayed an interest in the topics you covered in the lead magnet.

Your lead magnet’s topic also serves as a pre-qualifier for leads who might be open to the solutions you provide – putting a website visitor a step closer to being your next customer.

Whether it is a banner, popup, or inside a blog post, offering a quality and highly relevant lead magnet in exchange for an email address is a lead generation machine you need on your website.

  • Testimonials, Reviews, and Call to Action

Build trust and credibility with website visitors by displaying customer reviews and testimonials prominently on your website. The high praise of other customers remains a huge influence on the buying decisions of future customers.

Take advantage of that five-star glow by including a clear call-to-action close to reviews asking visitors to do something (opt-in, download, visit) that moves them from unknown website prospects to engaged and interested leads. Make it very obvious what your website visitors should do next to get closer to solving their problem.

Facebook Lead Ads for Local Lead Generation

Facebook Lead Ads for Local Lead Generation
Facebook Lead Ads for Local Lead Generation

With its hyper-targeting capabilities and wealth of personal data, Facebook is one of the best ways for businesses of any size to find leads for new customers in their area and gain more eyes on their offers. Facebook lead generation ads make it quick and easy for both you and the leads you attract to gain interest and show interest quickly.

Using Facebook for Local Lead Generation

The ever-growing and evolving Facebook ad platform is one of the most powerful paid channels online. Because they collect so much data on their users’ habits and likes (and dislikes), Facebook is capable of an unmatched level of targeting that ensures your ad is seen by exactly the right prospect in an exact location down to the zip code if desired.

They want every business to use Facebook Ads, so they work hard to make the ad platform as easy and effective as possible. You can upload your current email list and and Facebook will create a “look alike” audience (i.e. finding people exactly like them) and sending ads directly to them. There isn’t a simpler way to build campaigns that target your ideal customer.

Maybe you don’t have an email list and just want to target a specific niche. You can select the pages that particular niches and areas follow and send ads specifically to that community for less than you think.

It’s easy to find your people with Facebook’s audience selection and optimization tools. With your Facebook Page, you can also put a call-to-action button at the top of your Page to send interested Facebook users and followers directly to your website.

Facebook Lead Ads

Facebook Lead Ads lets you run an ad specifically designed to gain prospects’ attention and get them to provide you with information to contact them so you can explore that interest. When a prospect or Facebook user clicks on that ad, they are sent to a Facebook landing page or shown a pop-up where they can opt-in.

People in your market want to hear from your business, but we all know that filling out forms can be tedious – especially on mobile devices where consumers spend most of their online time. Facebook lead ads make it easier by allowing users to simply tap your ad to pop up a form already pre-populated with their Facebook contact info.

That means it is just one more click to send that information to you! AND… Your lead ads can run across both Facebook and Instagram as long as your ads follow Instagram’s design requirements.

Create a Facebook Page for your business so you can post and create specific landing pages inside of Facebook for additional advertising options. Then you can run targeted Facebook ads to get in front of the best prospects to convert into leads. If you want to grow your customer base and increase revenue, you need these leads.

Local Lead Generation on Social Media

As the world’s largest social media platform, Facebook is a great place to start your local lead generation efforts. But why would you stop there?

Instagram, LinkedIn, YouTube, Twitter, even Snapchat are other social media used by billions. Make use of ad targeting, geotagging, and local #hashtags to find new customers with ease. It couldn’t be easier to find, attract, and convert prospects into quality leads for your business than leveraging the power of Facebook, lead ads, and social media.

Small Business Success with Online Reputation Management

Small Business Success with Online Reputation Management
Small Business Success with Online Reputation Management

Reputation Management may sound like a big business process that your small business doesn’t have to worry about, but that just isn’t’ true. Whether you are a dentist, lawn service, barbershop, pizza shop, or shoe store, your online reputation is winning or losing customers every day.

Living in the digital age, a business’s reputation is increasingly tied almost exclusively to its online presence. Where we use to find a plumber by asking our friends and neighbors who they use, now all the information we could want is just a few clicks or voice search away.

Whether you have created it or not, there is a lot of information on the internet about your business. Your reputation is built upon all this information, and whether you like it or not, customers are making buying decisions based on a tiny glimpse of what you do and how well customers say you do it.

A Positive Online Reputation is Vital to Business Success

In your area, there may be bigger businesses with wider selections, lower prices, and even bigger marketing budgets. However, your small business can still dominate your local market with proper reputation management. A local search for a product or service will turn up dozens of results, and search engine users are looking for the best option – not the biggest, most well known, or even the closest when all results are within similar proximity.

In fact, your online reputation is so vital to the prosperity of your business that if it is not well-managed new customers will either hold off on making a decision until they find proof yours is a good company or choose a competitor with a better online reputation.

Do you want to risk losing more sales while watching your competitors grow? Then it would be best if you got to work on your online reputation management.

What is Online Reputation Management – ORM?

Online Reputation Management or ORM is the process of cultivating the different aspects of your online presence to build and grow a positive reputation. This includes online content other people outside your business create like reviews, blog posts, social media mentions, articles, and competitor comparisons. Add to that your website, blog, and social media content, and there is a lot of information free-floating around the internet.

With an ever-growing reliance on our devices, everything posted about your business online can have a huge impact on a customer’s decision on whether to buy from you. Proactively creating positive content, gathering and responding to reviews, and monitoring brand mentions (mentions of your business and signature products/services) are the reputation management activities that will ensure your positive online reputation is working hard for your business.

Reputation Management Services for Small Local Businesses

Most small business owners put off adding reputation management to their overflowing to-do lists. But implementing an Online Reputation Management strategy gives you a series of solutions that will minimize the impact of negative reputation content and maximize the effect of the positive content that convinces customers to choose you over the competition. With online reputation management, you are ensuring your reputation is positive and stays that way.

There are a few ways to handle your Online Reputation Management:

  • In-house or DIY
  • Freelance consultant
  • Local agency
  • National agency

Whichever way you choose to tackle Online Reputation Management for your business, it’s important to start with a reputation audit to assess whether your online reputation is positive or if there are issues that need to be addressed.

Reputation Management Doesn’t Have to Be Complicated

Your online reputation is vital to the future success and growth of your business. Don’t risk leaving your online presence solely in the hands of any person with wifi, a free minute, and an opinion about your business they want to share.

Protecting your online reputation doesn’t have to be complicated when much of the process can be automated to take a lot of the work out building a positive business image across the web, wherever your customer base is looking.

Start today with ORM, and you will be able to more effectivley market your business and attract those new customers and clients who use online searches and reviews make their buying decisions.