Knowing how to use SEO and article marketing together to promote and drive masses of traffic to your website is one of the more important skills you will learn on the internet. Although both of these are compelling tools in their own right, they are an extremely powerful marketing force. Probably THE most powerful combination of marketing techniques online.
Search Engine Optimization:
SEO, or search engine optimization, is the collective term for several methods. It can be used to attract search engines to your website and persuade them that your web content is more relevant than others, to the search term used by somebody seeking the information you can provide.
Article Marketing:
Article marketing, incorrectly called bum marketing by some people, is a means of expressing the benefits of what you do to others and advertising specific pages on your site. A well-written article can help other people to learn more about your subject. Still, it can also link other pages on your website that can provide further information to anybody who requires it.
Article submission should not be an advert but provide more information. It can also advertise your website or individual web pages indirectly through reference to it in the author’s resource box. There is a distinct difference between an advert and advertising, although it is sometimes difficult to distinguish between them. For example, you can be a good advert for your educational system without advertising it. It is a matter of semantics, and semantics is something that you should learn about if you want to be successful in getting good listings on search engines, especially on Google.
SEO and Article Marketing Together.
The application of SEO and Article Marketing together on the same web page can strongly influence the search engine listing of your page. It is a synergistic effect, and it is essential to understand both to use that effect. That is only possible by becoming familiar with each, not in theory, and not only to their results on each of your website pages but also for your articles.
When you write articles for publication or submission to article directories, each article should be written as you would write an individual web page for your site. The article should be able to slot perfectly into your website without seeming out of place and be listed in its own right on Google, Yahoo, and the other search engines and web page on the article directories on which it has been published.