Article Marketing and Search Engine Optimization



It has become increasingly difficult to get to the top of the major search engines like Google and Yahoo! have changed their criteria for ranking websites. Many old techniques such as metatags and reciprocal links have lost their effectiveness. However, despite these changes, article submission remains one of the most effective ways to gain incoming links that will boost your website’s popularity among the major search engines.

While there are many other aspects to search engine optimization (SEO), article submission can be a cheap and effective way to help you get that coveted spot on the first page of the search engine results for keywords relating to your business. 

First, let’s look at how article marketing works concerning improving SEO. What happens is that every time a link to a business website is published on another website, the popularity with the search engines increases. These are known as backlinks. In every marketing article you submit to an article directory, you can include a resource box with information about your product and a backlink to your website.

So, even by submitting to article directories, you are already increasing the number of backlinks to your website. However, the real value of submitting these articles is that they can be picked up and published anywhere on the web. Every time an article is published, you get another backlink to your website. If your articles are published enough, you could see your search engine page ranking rocket. Bear in mind that your campaign’s effectiveness will depend on where the articles appear. A backlink from a website that itself has a high search engine page ranking will carry more weight than a backlink from a site with a poor ranking.

Keywords vs. quality

Carefully choosing keywords is an essential part of article marketing for several reasons. First, you want your articles to be easily found in article directories. If they remain buried under similar articles, they will never be published on other websites, and your efforts will have been wasted.

Also, you want your articles to get good results on the search engines themselves. If your articles find their way onto the front pages of the search engines, you will increase exposure to your website or product and increase your reputation as an article writer.

However, there is more to successful article marketing than keywords. There has been an ongoing difference of opinion among SEO experts as to whether the quality of articles can be sacrificed for the sake of high keyword density within the text. While it is important to put keywords in the text to help with SEO, quality content is king for article marketing. 

The main aim of article marketing is to get your articles published on as many websites as possible. Quality content is at a premium on the internet, so you will be successful if you provide good reports that people want to read. If you stuff your articles with keywords, websites will not publish them, and readers will rarely read beyond the first paragraph. So, keep keywords to about two per 100 words of text and do not let them disrupt the article’s flow and meaning. 

 Know your neighbor.

 The most successful article marketers are the ones who gain a reputation as experts in their chosen field, so try to find your niche and work to your strengths. You will likely attract readers if you write authoritatively and enthusiastically about a subject you know about.

If, for example, you have a website that sells Mac software, you could write about new releases and trends in this field. However, you could also boost your profile by becoming involved in the general online Mac community by posting on forums or creating your blog. These can provide extra opportunities for creating backlinks and driving traffic to your website, and as you become better known in your field, you will find your articles will be more used more often and more widely. 

New Web 2.0 social bookmarking websites also give article marketers new opportunities for improving SEO and increasing traffic to their website. If you come up with an article you think could be very popular on the web, you could publish it on your website and submit it to websites like Digg and Reddit. If it gains popularity on these sites, it could go viral and bring thousands of hits to your site.

Article marketing offers excellent opportunities to promote your product while improving the SEO of your website. Even if you do not have the time or the will to write articles yourself, you should look into having a freelance writer doing the job for you.

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