The new word in Search Engine Optimization is “Authority.” Google has been making a shift in its algorithm over the last two years. Now they are emphasizing websites with Authority. This information means that a website is given Authority from other websites and Google. Nowadays, In order to stay relevant and compete in the market, it is imperative to get Authority; therefore, marketers spend more time researching this topic. Here you can find three ways to get Authority.
1. Web 2.0
Everyone knows about the Web 2.0 explosion. Socially oriented networking websites like Instagram or Facebook. YouTube for video and social bookmarking websites for any other specific use. Using these websites is the newest way to increase the Authority Google gives to your website.
One huge determining factor in Google page rank is the number of links from websites with high Google page ranks. When these links are one-way inbound links, they give your website Authority. This powerful statement says your website is high quality and good enough for them to link to you. Link exchange can be helpful as long as you exchange with websites with high ranks with Google. The more quality links your website has, the higher your page rank.
Targeted content is essential. Know what your target market is looking for and provide the solution with your targeted keywords and keyword phrases. Your website should consist of a minimum of 250 words of content that is continually being updated. Google will see your website as a fresh resource for your target keywords. This constant innovation will give you an upper hand over many websites that allow their information to become irrelevant because they don’t update regularly. Ultimately, fresh content will give your website Authority in the eyes of Google.